2026 Colour & Print Trends in Indian Fashion: The Data Behind the Year's Palette

Every January the colour authorities publish their verdicts, the runways tilt one way or another, and a year's worth of wardrobes follow. 2026 is an unusually split year — Pantone crowned a quiet white while WGSN and the runways pushed saturated colour back to the centre — and India, with its own deep colour vocabulary, absorbs both at once. This report compiles the 2026 colour and print direction for Indian fashion: what the global authorities forecast, how India's festive and bridal palette is shifting, which prints and colour techniques are rising, and the market and production forces underneath them.

Key findings

  • Pantone's 2026 Colour of the Year is Cloud Dancer (11-4201), a soft white — yet its Spring/Summer 2026 palette is led by saturated shades like Alexandrite teal and Lava Falls red, capturing the year's split between calm and colour.[2]
  • WGSN and Coloro named Transformative Teal their Colour of the Year 2026, and Pinterest searches for deep burgundy (+230%), dark plum (+220%) and chartreuse (+175%) confirm the appetite for saturated, moody colour.[6]
  • In India, bridal orange is called the biggest wedding colour of 2026, displacing five years of blush-and-ivory pastels; Pinterest India "haldi outfits" searches are up 965% and "royal bride look" up 925%.[8]
  • Colour-blocking returned across the SS/FW 2026 runways (Balenciaga, Prada, Loewe), while tone-on-tone dressing is a defining styling approach — Lyst logged the little black dress up 139% year-on-year.[10]
  • India's digital textile printing market — US$466.7M (2024) heading to US$1.13B (2030) at ~14–16% CAGR — is making the year's abstract, floral and artful prints cheaper to produce at scale.[16]
  • The market behind it: India's apparel market is projected at US$115B in 2026 (women's the largest segment at US$56.18B), with ethnic wear heading to US$30.4B by 2030.[19]

1. The 2026 colour reset: minimalism meets a return to colour

2026 opens on a contradiction. In December 2025 Pantone named Cloud Dancer (PANTONE 11-4201) — a soft, lofty white — its Colour of the Year, a choice read as a turn toward calm and minimalism.[1] Yet the same season's runways and the rival forecasting houses pushed in the opposite direction, toward saturated, confident colour after several years of quiet-luxury neutrals.[10] The story of the year is not one colour but this tension: a minimalist headline over a maximalist undercurrent.

11-4201Pantone Colour of the Year 2026 — "Cloud Dancer", a soft white[1]
18-4835Alexandrite, the saturated teal leading Pantone's SS2026 palette[2]
+139%Year-on-year growth in little-black-dress searches (Lyst) — single-colour dressing rising[9]

For India the contradiction barely registers as one. A white kurta, an ivory kaftan or a cream co-ord set has never meant the absence of colour — it is a canvas for embroidery, mirror-work and weave. As ELLE India observed, Pantone's 2026 white has "long been an Indian designer staple," carried by handwork rather than flat minimalism.[3] India's wardrobe can run the year's calm-and-colour split simultaneously: tonal, texture-led neutrals for daytime and saturated brights for festive occasions.

2. The 2026 colour authorities: Pantone, WGSN & Pinterest

Three sources set most of the year's colour direction. Pantone's Spring/Summer 2026 New York Fashion Week palette pairs maximalist vibrancy with a minimalist base: Alexandrite (18-4835) teal, Lava Falls (18-1552) red, Marina (17-4041) ocean blue, Acacia (13-0640) green-yellow, Muskmelon (15-1242) orange and Burnished Lilac (15-1905), with seasonless neutrals White Onyx (12-4300), Angora (12-0605) and Sage Green (15-0318).[2] WGSN and Coloro named Transformative Teal their Colour of the Year, with electric fuchsia, blue aura, amber haze and jelly mint as SS26 keys.[4]

18-1552Lava Falls — the dramatic red anchoring Pantone's SS2026 brights[2]
Transformative TealWGSN x Coloro Colour of the Year 2026[4]
5 huesThe 2026 Pinterest Palette: Persimmon, Cool Blue, Jade, Plum Noir, Wasabi[5]

Pinterest's 2026 Palette — Persimmon, Cool Blue, Jade, Plum Noir and Wasabi — is built from billions of searches and saves, and the per-colour demand is striking: deep burgundy searches up 230%, dark plum up 220%, chartreuse up 175%, jade up 135%, persimmon up 100% and cool blue up 85%.[6] Across all three authorities the consensus is depth and saturation — moody jewel tones, warm oranges and electric teals — even as the official Pantone pick is a white.

Pinterest 2026 colour search growth — saturated, moody shades lead the year's demand.[6]

Pinterest 2026 colour search growth, % increase
Colour search Growth (%)
Deep burgundy 230
Dark plum 220
Chartreuse green 175
Jade accessories 135
Persimmon aesthetic 100
Cool blue 85
Orange colour combo 75

3. India's 2026 festive & bridal palette

India's occasion palette is shifting toward warmth and depth. Aza Fashions calls bridal orange the defining Indian wedding colour of 2026, displacing the blush, mint and ivory pastels that dominated the previous five years.[8] The signal shows up in Pinterest India's 2026 wedding searches: "trending haldi outfits for bride" up 965% (a marigold-and-yellow festive moment) and "royal bride look Indian" up 925%, a vote for maximalist jewel tones — emerald, sapphire, magenta and burnt sienna.[7]

+965%Pinterest India growth in "haldi outfits for bride" searches — marigold and yellow festive colour[7]
+925%Pinterest India growth in "royal bride look" searches — jewel tones rising[7]
Bridal orangeNamed India's biggest 2026 wedding colour, displacing pastels[8]

The fuller picture is a daytime/evening split. Daytime and semi-formal ethnic leans tonal and soft — ivory, sage green, dusty rose and muted teal — while evening and festive dressing goes deep: wine, plum, emerald and sapphire, often paired with velvet. It is the same calm-and-colour duality the global authorities describe, expressed through India's own festive logic.

"Indian women have always understood colour as occasion — a marigold for the haldi, a jewel tone for the reception, an ivory for the quiet morning. 2026's palette isn't new to us; the world is simply catching up to how we already dress."— Ramola Bachchan, Founder

Pinterest India 2026 wedding searches — festive outfit and jewel-tone "royal" looks surge year-on-year.[7]

Pinterest India 2026 wedding search growth, % YoY
Search term Growth (% YoY)
Parsi salwar suit 995
Farsi lehenga 980
Trending haldi outfits for bride 965
Royal bride look Indian 925

4. Colour-blocking returns

The single clearest runway story of 2026 is the comeback of colour-blocking — bold, contrasting solid colours worn together. The National named it among the biggest fashion trends for the year, with Balenciaga, Prada, Dries Van Noten, Alaïa, Loewe, Gucci and Saint Laurent all moving away from quiet-luxury minimalism toward saturated contrast.[10] The 2026 version is more disciplined than past iterations: cleaner lines, sharper contrasts and a more controlled use of saturation — bright blocks set against neutrals rather than head-to-toe colour.[11]

The underlying demand is visible in the colour-pairing data: Pinterest's sharp growth in saturated single hues — burgundy, plum, chartreuse, jade — is precisely the raw material colour-blocking draws on.[6] In Indian wear the technique is native: a contrast dupatta over a solid kurta, a colour-blocked co-ord set, or a top-and-palazzo in two confident hues are colour-blocking by another name.

5. Tone-on-tone & monochrome dressing

Running alongside colour-blocking — its quieter counterpart — is tone-on-tone dressing: an outfit built from multiple shades, fabrics and textures of a single colour. It is one of the defining styling approaches of the 2026 season, prized for refining proportions and letting texture rather than contrast carry the look.[14] The demand signal is concrete: Lyst recorded searches for the little black dress, the ultimate monochrome staple, up 139% year-on-year in its 2026 predictions.[9]

+139%Year-on-year growth in little-black-dress searches — monochrome demand (Lyst)[9]
Tonal dressingA defining 2026 styling approach — single-colour, multi-texture[14]
Sage Green 15-0318A Pantone SS2026 seasonless neutral well suited to tone-on-tone Indian wear[2]

For Indian occasion wear, tone-on-tone is the most natural global trend of the year, because India has always built single-colour looks where the embroidery, weave and embellishment supply the depth — an ivory-on-ivory embroidered kaftan, a sage co-ord set, a tonal saree-and-blouse. The global move toward texture-over-contrast simply names a discipline Indian craft already practises.

6. The 2026 print landscape: the big five

On the print side, Who What Wear identifies five dominant Spring/Summer 2026 prints: polka dots (in a restrained, shrunken-scale, often-neutral register), vintage 1950s florals, heritage checks, bold thick stripes, and abstract/artistic prints.[12] The unifying register is intentional and painterly rather than loud — prints used with restraint and craft, not maximalism for its own sake.

5 printsThe dominant SS2026 print trends: polka dots, 1950s florals, heritage checks, bold stripes, abstract[12]
Jacquard & checksNamed alongside florals among SS2026 runway pattern categories[13]
Restrained scalePolka dots return shrunken and neutral — "prim yet playful precision"[12]

Designers leaning into prints for the season included Burberry, Vivienne Westwood, Saint Laurent, Roberto Cavalli, Valentino, Erdem and Anna Sui, spanning checks, animal, polka dot and floral.[13] For Indian occasion wear, the floral and abstract categories map most directly onto existing strengths — botanical and abstract prints on organza, chiffon and georgette are already core to the festive and resort wardrobe.

7. Animal & abstract prints

Animal print stays top-tier for 2026 but has changed character. Rather than literal leopard or zebra, the season's animal print is fluid and abstracted — closer to modern art, "power, but polished".[13] It sits alongside the broader rise of abstract and artistic prints, where a print reads as a painterly composition rather than a repeating motif.[12]

This abstraction is a gift to Indian occasion wear. An abstracted animal or painterly print translates into a kaftan, a co-ord set or a wrap dress far more elegantly than a literal one, and pairs naturally with the year's saturated palette — a magenta or teal ground carrying an artful print. The "polished, not loud" direction is exactly the register premium Indian resort and occasion brands already work in.

8. Herringbone & textured weaves

Texture is the third pillar of 2026, and herringbone is its emblem. Once shorthand for heritage tailoring, herringbone has become a contemporary staple — appearing in lightweight blazers, overcoats and separates beyond the traditional grey wool suit.[15] It belongs to a wider 2026 textile direction that one forecast summarised as "3D tactility": raised herringbones, ribbed weaves and structured surfaces where touch, not just colour, carries the design.[15]

3D tactilityThe 2026 textile direction — raised herringbone and ribbed weaves lead[15]
Jacquard weavesTonal woven texture among the season's dominant pattern categories[13]

In Indian wear, the texture appetite expresses itself as jacquards, self-woven tone-on-tone patterns, structured organzas and dimensional embroidery — texture that works hand-in-hand with the tone-on-tone colour story. A textured single-colour piece delivers both 2026 trends at once.

9. Prints in Indian ethnic & occasion wear

India does not import global prints wholesale; it filters them through its own craft vocabulary. For 2026, block printing and geometric patterns are outperforming plain fabrics, with micro-florals, bold botanicals and abstract geometrics applied to organza, chiffon and georgette, and heritage techniques — Kalamkari, Ajrakh and block prints — in active revival.[22] The global floral, abstract and check directions all have direct Indian craft equivalents, which lets designers follow the season without abandoning handwork.

What makes this commercially possible at scale is a production shift. India's digital textile printing market reached US$466.7 million in 2024 and is forecast to roughly double to US$1.13 billion by 2030 (Grand View Research), growing 14–16% a year, with cotton leading printed output at 53.5%.[16][17] Digital printing removes the minimum-order and screen-setup costs of traditional methods, making intricate, multi-colour, small-batch prints viable — and letting brands respond to print trends within a single season.

India's digital textile printing market — US$466.7M (2024) to US$1.13B (2030), making bold and custom prints cheaper to produce.[16]

India digital textile printing market, US$ million
Year Market size (US$M)
2024 466.7
2030 (forecast) 1134.0

10. The market behind the colour & print

The trends sit on a large and growing market. India's apparel market is projected at US$115.0 billion in 2026, with women's apparel the single largest segment at US$56.18 billion (Statista); the wider textiles-and-apparel domestic market is heading toward US$350 billion by 2030 (IBEF).[19][18] Ethnic wear — the heart of occasion dressing — is forecast to reach US$30.4 billion by 2030 at 6.9% CAGR, with women's ethnic about three-quarters of it.[20]

US$115.0BIndia apparel market, 2026 (women's apparel US$56.18B, the largest segment)[19]
US$350BIndia textiles & apparel domestic market by 2030[18]
US$30.4BIndia ethnic wear market by 2030, at 6.9% CAGR[20]
US$415.8MIndia textile dyes market, 2025 — natural-dye demand a growth driver[21]

Two forces shape how colour and print actually reach the rack. First, sustainability: India's textile dyes market (~US$415.8 million in 2025) is increasingly pulled toward natural and bio-based dyes, whose muted, earthy palettes — indigo, madder, marigold, pomegranate — align neatly with 2026's appetite for depth and tonal texture over flat brightness.[21] Second, e-commerce: more than half of Indian apparel shoppers now prefer buying online, led by discount availability, which means trend colours and prints are discovered, compared and bought on-screen — where a saturated hue or a bold print has to win the click.[23]

11. What it means for occasion & resort dressing

For premium Indian occasion and resort wear, 2026's direction is unusually well-aligned with existing strengths. The saturated, jewel-toned palette is India's home territory; tone-on-tone dressing rewards the texture-and-embroidery craft Indian labels already practise; abstracted prints translate more gracefully onto kaftans, co-ord sets and dresses than literal ones; and digital printing makes the year's prints producible at the small batch sizes premium brands work in.

The practical takeaways for a 2026 occasion wardrobe: lean into saturated jewel tones and bridal-orange warmth for festive moments; use tone-on-tone, texture-led single-colour pieces for refined daytime dressing; choose abstracted and painterly prints over literal ones; and treat white and ivory not as minimalism but as a canvas for handwork. Explore the season through our occasion wear, designer kaftans, co-ord sets and dresses collections.

Frequently Asked Questions

What is the Pantone Colour of the Year for 2026?

Pantone named Cloud Dancer (PANTONE 11-4201), a soft, airy white, as its 2026 Colour of the Year, announced in December 2025. It signals a move toward calm and minimalism at the global level — though, as ELLE India noted, white has long been a canvas for Indian craft, embroidery and texture, so the "minimalist" headline reads very differently in an Indian wardrobe where a white kurta or kaftan is a vehicle for handwork rather than the absence of colour.

What are the key Pantone Spring/Summer 2026 colours?

Pantone's Spring/Summer 2026 New York Fashion Week palette is led by Alexandrite (18-4835), a saturated teal; Lava Falls (18-1552), a dramatic red; Marina (17-4041), an ocean blue; Acacia (13-0640), a green-yellow; Muskmelon (15-1242), a fruity orange; and Burnished Lilac (15-1905), a smoky lavender, alongside Dusky Rose (17-1718) and Tea Rose (16-1620). Seasonless neutrals include White Onyx (12-4300), Angora (12-0605) and Sage Green (15-0318). The report describes the season as a deliberate blend of maximalist vibrancy on a minimalist foundation.

Which colours are trending for 2026 overall?

The forecasting authorities point in two directions at once. WGSN and Coloro named Transformative Teal their Colour of the Year, with electric fuchsia, blue aura, amber haze and jelly mint as key SS26 colours. Pinterest's 2026 Palette centres on Persimmon, Cool Blue, Jade, Plum Noir and Wasabi, with sharp search growth for deep burgundy (+230%), dark plum (+220%) and chartreuse (+175%). The thread across all of them is a return to saturated, confident colour after several seasons of quiet-luxury neutrals — even as Pantone's own pick is a white.

What are the 2026 colour trends in Indian wedding and festive wear?

Indian occasion colour is shifting toward warmth and depth. Aza Fashions calls bridal orange the biggest Indian wedding colour of 2026, displacing the blush-and-ivory pastels of the prior five years. Pinterest India's 2026 wedding searches reflect the same energy — "haldi outfits" up 965% (a marigold-yellow festive moment) and "royal bride look Indian" up 925% (jewel tones: emerald, sapphire, magenta). Jewel tones paired with velvet dominate evening and festive dressing, while daytime ethnic leans into tonal pastels — ivory, sage, dusty rose and muted teal.

What is colour-blocking and why is it back for 2026?

Colour-blocking is the deliberate pairing of two or more bold, contrasting solid colours in one outfit. It returned forcefully on the SS/FW 2026 runways — Balenciaga, Prada, Dries Van Noten, Loewe and Saint Laurent among the houses moving from quiet-luxury minimalism toward saturated contrast (The National). The 2026 version is more controlled than past iterations: brighter blocks set against a neutral or worn with cleaner lines and sharper contrast rather than head-to-toe saturation (Who What Wear). For Indian wear it translates naturally to a contrast dupatta, a colour-blocked co-ord set, or a kurta-and-palazzo in two confident hues.

What is tone-on-tone or monochrome dressing?

Tone-on-tone (tonal) dressing builds an outfit from multiple shades, fabrics and textures of a single colour rather than one flat shade — the look that refines proportions and lets texture do the work. It is one of the defining styling approaches of the 2026 season (Fashion Times), and the demand signal is real: Lyst recorded searches for the little black dress, a monochrome staple, up 139% year-on-year. In Indian wear, tone-on-tone reads as an ivory-on-ivory embroidered kaftan, a sage co-ord set, or a single-colour saree-and-blouse where the embroidery and weave supply the contrast.

What prints are trending in 2026?

Who What Wear identifies five dominant Spring/Summer 2026 prints: polka dots (in a restrained, shrunken-scale register), vintage 1950s florals, heritage checks, bold thick stripes, and abstract/artistic prints. Animal print remains top-tier but has shifted toward fluid, abstracted versions that "read like modern art" rather than literal skin (Curation Edit). The broad direction is painterly and artful rather than loud — prints used with intention.

Is herringbone a trend for 2026?

Yes. Herringbone has moved from heritage tailoring symbol to a contemporary staple for 2026, appearing in lightweight blazers, overcoats and separates beyond the traditional grey suit. It sits inside a wider 2026 textile direction toward "3D tactility" — raised herringbones and ribbed weaves where touch and texture, not just colour, carry the look (Domkapa). In Indian wear the appetite for texture shows up as jacquards, self-woven tone-on-tone patterns, and structured weaves in occasion separates.

How do colour and print trends apply to Indian ethnic and occasion wear?

India absorbs global colour and print direction through its own craft vocabulary. Block printing, Kalamkari, Ajrakh and geometric patterns are outperforming plain fabrics, applied to organza, chiffon and georgette (Cotton Culture). Saturated 2026 colours map onto India's existing love of jewel tones and festive brights, while the global tone-on-tone move aligns with India's tradition of texture-led, single-colour craftsmanship. The practical effect: a brand can follow the year's palette without abandoning handwork, because Indian occasion wear has always expressed colour through dye, weave and embellishment.

How big is the market behind these trends?

India's apparel market is projected at US$115.0 billion in 2026, with women's apparel the largest segment at US$56.18 billion (Statista); the wider textiles-and-apparel domestic market is heading toward US$350 billion by 2030 (IBEF). Ethnic wear specifically is forecast to reach US$30.4 billion by 2030 at 6.9% CAGR, with women's ethnic about three-quarters of it (Grand View Research). Crucially for prints, India's digital textile printing market — US$466.7 million in 2024, forecast to US$1.13 billion by 2030 — is making bold, custom and small-batch prints far cheaper to produce.

Why does digital textile printing matter for print trends?

Digital textile printing lets brands produce intricate, multi-colour and small-batch prints without the minimum-order and screen-setup costs of traditional methods. India's market is growing fast — 16.4% CAGR to 2030 by Grand View Research, with IndustryARC putting it at 14.2% and noting cotton leads at 53.5% of printed output. That production shift is what makes the year's abstract, floral and artful prints commercially viable at scale, and it lets designers respond to colour and print trends within a single season rather than a year out.

Are sustainable and natural dyes part of the 2026 colour story?

Increasingly. India's textile dyes market is around US$415.8 million in 2025 (IMARC), and demand for sustainable and natural dyes is a stated growth driver. For premium and craft-led Indian labels, natural-dye palettes — indigo, madder, marigold, pomegranate — are both a sustainability story and a colour story, producing the muted, earthy, tonal shades that sit comfortably alongside 2026's appetite for depth and texture over flat brightness.

Does First Resort use internal sales data in this report?

No. This report compiles published 2024–2026 data from colour-forecasting authorities (Pantone, WGSN/Coloro), platform trend data (Pinterest, Lyst), fashion press, and market-research firms (Grand View Research, Statista, IBEF, IMARC, IndustryARC). Every figure is cited to a public source; no internal First Resort sales data is included. Headline anchors — the Pantone SS2026 palette and the Pinterest India wedding search data — were spot-verified against their primary sources.

This colour-and-print forecast is the data backbone for our companion styling guides on the year's techniques, and sits within our wider research on the occasion economy:

Methodology. This report compiles published 2024–2026 data from colour-forecasting authorities (Pantone, WGSN/Coloro), platform trend datasets (Pinterest, Lyst), fashion press (The National, Who What Wear, Curation Edit, Fashion Times, ELLE India, Aza Fashions), and market-research firms (Grand View Research, Statista, IBEF, IMARC, IndustryARC). Where reports use overlapping definitions or different reporting periods, the most recent available figure is used with explicit citation; market-size figures are reported with their source and scope because firm definitions vary. Colour names follow each authority's own published designations, with Pantone TCX codes where given. Headline anchors — the Pantone Spring/Summer 2026 palette (codes) and the Pinterest India wedding search-growth data — were spot-verified against their primary sources; unverifiable secondary figures were excluded rather than estimated. No internal First Resort sales data is included.
About First Resort by Ramola Bachchan. First Resort by Ramola Bachchan is a designer label specialising in resort and occasion wear for women — kaftans, tunics, dresses, co-ord sets, and silhouettes built for Indian destination travel and celebration. Sizes XS to 8XL, ships globally from India. Visit firstresort.in.

Related research: Festive & Occasion Wear Market in India 2026 · Resort Wear Market in India 2026

Sources

  1. TIME. Pantone names Cloud Dancer (11-4201) its 2026 Color of the Year. View source
  2. VeriVide (Pantone Fashion Week Reports SS26). Pantone Spring/Summer 2026 New York Fashion Week palette with TCX codes. View source
  3. ELLE India. Pantone's 2026 Colour of the Year has long been an Indian designer staple. View source
  4. WGSN x Coloro, via WWD / Sourcing Journal. Transformative Teal named Colour of the Year 2026; SS26 key colours. View source
  5. Pinterest Business. The 2026 Pinterest Palette — Persimmon, Cool Blue, Jade, Plum Noir, Wasabi. View source
  6. Pinterest 2026 Palette data, via AOL. Per-colour search growth: deep burgundy +230%, dark plum +220%, chartreuse +175%, jade +135%, persimmon +100%, cool blue +85%, orange combo +75%. View source
  7. Pinterest India, via Storyboard18. Pinterest India 2026 wedding search growth — Parsi salwar +995%, Farsi lehenga +980%, haldi outfits +965%, royal bride look +925%. View source
  8. Aza Fashions. Bridal orange is identified as the biggest Indian wedding colour trend of 2026. View source
  9. Lyst. 2026 Style Predictions — searches for the little black dress up 139% year-on-year. View source
  10. The National. Colour-blocking named among the biggest fashion trends for 2026. View source
  11. Who What Wear. The colour-blocking trend for 2026 — sharper contrasts, controlled saturation. View source
  12. Who What Wear. The five biggest Spring/Summer 2026 print trends — polka dots, 1950s florals, heritage checks, bold stripes, abstract prints. View source
  13. Curation Edit. The language of SS2026 runway prints — animal print abstracted, jacquard, heritage checks. View source
  14. Fashion Times. Top 10 runway trends 2026 — tone-on-tone / tonal dressing across the season. View source
  15. Domkapa. Textile Trends 2026 — "3D tactility", raised herringbone and ribbed weaves. View source
  16. Grand View Research. India digital textile printing market — US$466.7M (2024) to US$1,134.0M (2030), 16.4% CAGR. View source
  17. IndustryARC. India digital textile printing forecast at 14.2% CAGR (2025-2030); cotton leads at 53.5% share. View source
  18. IBEF (India Brand Equity Foundation). India textiles & apparel domestic market ~US$190B (2025-26), projected US$350B by 2030. View source
  19. Statista. India apparel market US$115.0B (2026); women's apparel the largest segment at US$56.18B. View source
  20. Grand View Research. India ethnic wear market to reach US$30.4B by 2030 (6.9% CAGR); women's ethnic ~73.5% of the market. View source
  21. IMARC Group. India textile dyes market ~US$415.8M (2025); sustainable/natural-dye demand a stated growth driver. View source
  22. Cotton Culture. Ethnic wear trends in India 2026 — block printing, geometric patterns, Kalamkari and Ajrakh. View source
  23. Statista. Over 50% of Indian consumers prefer shopping for apparel online, led by discount availability (Apr 2024). View source
  24. First Resort by Ramola Bachchan. Festive & Occasion Wear Market in India 2026 — Statistics Report. View source
  25. First Resort by Ramola Bachchan. Indian Wedding Fashion Statistics 2026 — Industry Data Report. View source
  26. First Resort by Ramola Bachchan. Resort Wear Market in India 2026 — Statistics & Buyer Trends. View source

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