How Indian Women Shop Online in 2026: Who Buys, on Which Devices and Platforms, What They Spend — and What Holds Them Back

Five years ago, two in three Indian women had never been online. Today two in three have. That one change has remade who buys on Indian shopping apps: women are now close to half of the country’s online shoppers, the majority on at least one large marketplace, and the faster-growing half of mobile internet users. They also remain less likely than men to own a smartphone, to pay digitally or to feel safe using the internet more. This report sets out what official surveys, industry trackers and company filings show about how Indian women shop online — who they are, what they use, what they buy and spend, how they pay, and what still stands in the way.

Key findings

  • 64.3 per cent of Indian women have used the internet, nearly double the 33.3 per cent of 2019-21 — but still behind 80.5 per cent of men (NFHS-6)[3]
  • Women are about 45 per cent of India’s 290-300 million online shoppers, roughly 130-135 million women (count derived)[9]
  • Women’s mobile internet use jumped from 39 to 49 per cent in a year; men’s rose from 58 to 65 per cent[7]
  • Only 44 per cent of Indian women own a smartphone, against 65 per cent of men[7]
  • 54.22 per cent of Meesho’s buyers are women, the most detailed gender split any large Indian marketplace has published[11]
  • In 2026 Women’s Day sales, women drove 57 per cent of beauty GMV and spent more than 17 per cent more than men per fashion order[14]
  • Women are 52 per cent of the 105 million Indians who shop online only with cash on delivery[1]
  • 73 per cent of women shop online for convenience, ahead of discounts at 68 per cent[10]

What's in this report

  1. How many Indian women are online
  2. The phone in her hand
  3. How many women shop online
  4. Where they shop: the platforms that publish a gender split
  5. What they buy
  6. What they spend
  7. How they pay
  8. Why they shop online
  9. Beyond the metros
  10. What holds them back
  11. Women on the selling side
  12. Where this data is weakest
  13. Frequently Asked Questions

1. How many Indian women are online

The best single measure is the National Family Health Survey, which asks women aged 15 to 49 whether they have ever used the internet. In NFHS-6, conducted in 2023-24, 64.3 per cent said yes, against 33.3 per cent in NFHS-5 (2019-21).[3] The government’s summary of the survey describes the share as having nearly doubled.[4] Among men the figure is 80.5 per cent, so a gap of 16.2 percentage points remains (derived from the two published shares).[3]

Industry tracking points the same way. IAMAI and Kantar’s ICUBE survey counted 886 million active internet users in India in 2024, 47 per cent of them women and 53 per cent men.[1] That is roughly 416 million women online — this report’s arithmetic, derived from the two published figures.[1] The 2025 edition put the total at 958 million.[2]

Ever used the internet, women and men, NFHS-6 (2023-24), per cent.[3]

Ever used the internet, NFHS-6 (2023-24), %
Area Women Men
Urban 77.3 87.1
Rural 58.6 77.1
Total 64.3 80.5
64.3%Women who have ever used the internet, NFHS-6 (2023-24)[3]
80.5%Men who have ever used the internet, NFHS-6[3]
16.2 ptsGap between men and women in internet use — derived from NFHS-6[3]
47%Women’s share of India’s 886 million active internet users, 2024[1]

Where a woman lives still matters more than almost anything else. In NFHS-6, 77.3 per cent of urban women had used the internet, against 58.6 per cent of rural women; for men the figures were 87.1 and 77.1 per cent.[3] Between states the spread is wider: Goa leads at 94 per cent, followed by Sikkim at 90.3, Kerala at 87.3, Chandigarh at 83.9 and Mizoram at 82.5.[5] Tripura is lowest at 48.8 per cent, with Odisha at 51.8, Assam at 53.5 and Chhattisgarh at 54.4.[5] Some of the largest gains were in big states that started low: women’s internet use rose from 21.0 to 63.6 per cent in Andhra Pradesh between the two surveys, from 30.6 to 70 per cent in Uttar Pradesh, and from 20.6 to 58.4 per cent in Bihar.[5]

Women who have ever used the internet, highest and lowest states/UTs, NFHS-6 (per cent).[5]

Women who have ever used the internet, NFHS-6, %
State/UT %
Goa 94
Sikkim 90.3
Kerala 87.3
Chandigarh 83.9
Mizoram 82.5
Uttar Pradesh 70
Bihar 58.4
Chhattisgarh 54.4
Assam 53.5
Odisha 51.8
Tripura 48.8

2. The phone in her hand

Online shopping in India happens mostly on phones, and phone ownership is where the gender gap is most stubborn. NFHS-6 found 63.6 per cent of women had a mobile phone that they themselves use, up from 53.9 per cent in NFHS-5; 77.6 per cent in cities and 57.4 per cent in villages.[3] That leaves 36.4 per cent of women without a phone of their own (derived).[3]

The GSMA’s annual survey measures the kind of phone. In 2025, women’s smartphone ownership in India rose from 36 to 44 per cent and men’s from 58 to 65 per cent.[7] India’s gender gap in smartphone ownership, 33 per cent, is among the widest of the countries the GSMA surveys, behind only Bangladesh and Ethiopia.[7] The gap in mobile internet use closed faster: women’s rates increased from 39 to 49 per cent and men’s from 58 to 65 per cent, narrowing the gap from 33 to 25 per cent.[7]

India: mobile internet use and smartphone ownership by sex, adults 18+, GSMA surveys (per cent).[7]

India, GSMA Consumer Survey, %
Measure Women 2024 Women 2025 Men 2024 Men 2025
Mobile internet use 39 49 58 65
Smartphone ownership 36 44 58 65

The handset is the whole story. Once they own an internet-enabled phone, 91 per cent of Indian men and 88 per cent of women use mobile internet, and once they use it, 96 per cent of men and 97 per cent of women do so daily.[7] Women do fewer things with it: male users perform 6.7 different use cases a day on average, female users 5.6.[7] Many women go online on a borrowed device. In ICUBE 2024, women were 58 per cent of rural Indians who use the internet on someone else’s phone.[1] Nationally, 18 per cent of internet users go online through someone else’s device.[2]

63.6%Women with a mobile phone they themselves use, NFHS-6[3]
44%Indian women who own a smartphone, against 65% of men (GSMA, 2025)[7]
49%Indian women who use mobile internet, up from 39% a year earlier (GSMA)[7]
58%Women’s share of rural Indians who go online on someone else’s phone (ICUBE 2024)[1]

3. How many women shop online

There is no official count of online shoppers by sex. India’s shopper base is itself an industry estimate: Bain and Flipkart put it at 290-300 million in 2025, having doubled in five years.[8] IBEF, using the same 290-300 million, says nearly 45 per cent of online shoppers are women.[9] That implies roughly 130-135 million women shopping online — derived from IBEF’s two figures, not published by anyone.[9]

Surveys land close by. Ipsos’s December 2024 IndiaBus survey, covering 16 cities and more than 2,200 respondents a month, found that online shopping is no longer a male preserve: 53 per cent male and 47 per cent female participation.[10] In IAMAI-Kantar’s funnel for 2024, 886 million internet users narrowed to 480 million transacting in some form of digital commerce, 332 million online shoppers for products and 55 million shopping through social media apps; the funnel is not split by sex.[1] In 2025, 230 million urban Indians, 56 per cent of urban internet users, shopped online.[2]

~45%Women’s share of India’s online shoppers in 2025, IBEF[9]
~130-135 mnWomen shopping online — derived: 45% of 290-300 million[9]
47%Female participation in online shopping, Ipsos urban survey[10]
230 mnUrban Indians who shopped online in 2025 (IAMAI-Kantar)[2]

Women’s share by measure, per cent. Each bar is a different source and definition; the payment-user figure is an NPCI executive’s estimate.[11][1][14][10][9][18]

Women’s share of each group, %
Measure Source %
Meesho consumers, FY2025 Meesho RHP 54.22
Cash-on-delivery-only online shoppers, 2024 IAMAI-Kantar 52
Orders, Women’s Day 2026 sale period GoKwik 48
Active internet users, 2024 IAMAI-Kantar 47
Online shopping participation, Dec 2024 Ipsos 47
Online shoppers, 2025 IBEF 45
Digital payment users NPCI executive 25

4. Where they shop: the platforms that publish a gender split

Few Indian platforms publish the sex of their buyers. The most detailed disclosure is in Meesho’s 2025 prospectus. In 2024-25, 198.77 million people bought on Meesho, 174.43 million of them from outside the top 8 cities, and 54.22 per cent of its consumers were women.[11] In the twelve months to September 2025, 234.20 million people bought on the platform; women were 53.27 per cent, against 54.29 per cent a year earlier.[11] That is about 108 million women buyers in 2024-25 and about 125 million in the year to September 2025 (both derived from the prospectus figures).[11]

Flipkart publishes occasion snapshots rather than a standing split. Ahead of Women’s Day 2025 it reported a 34 per cent year-on-year rise in female shoppers, and said Gen Z women make up 34 per cent of its total user base.[13] For Women’s Day 2026 it reported a male-to-female shopper ratio of 2:1 over the period, with gifting for mothers, sisters, partners and colleagues growing noticeably.[12]

54.22%Women’s share of Meesho’s consumers, 2024-25[11]
~125 mnWomen buying on Meesho in the year to September 2025 — derived: 53.27% of 234.20 million[11]
34%Gen Z women’s share of Flipkart’s total user base[13]
+34%Year-on-year rise in female shoppers on Flipkart ahead of Women’s Day 2025[13]

5. What they buy

The clearest split by category comes from GoKwik, a checkout provider used by direct-to-consumer brands. Across its network in the 2026 Women’s Day sale period, women placed 48 per cent of all orders.[14] In beauty, female shoppers drove 57 per cent of GMV, and their average order value in fashion was more than 17 per cent higher than men’s.[14] IIM Ahmedabad’s survey found the same tilt in what people buy: women shopped more for clothing and fashion, men for electronics.[15]

Platform data for the same occasion name the products. Before Women’s Day 2025, ethnic wear, grooming products and western fashion were Flipkart’s top categories, led by ethnic sets, kurtas and sarees, with skincare also rising.[13] In 2026, popular products on Flipkart saw a 37 per cent rise in orders and a 12 per cent rise in searches, led by women’s ethnic sets, sarees and mobiles.[12] Nykaa reports that one in two Gen Z women allocate around 20 per cent of their discretionary wallet to premium beauty.[16]

48%Women’s share of orders on GoKwik’s network, Women’s Day 2026 sale period[14]
57%Women’s share of beauty GMV in the same period[14]
17%+How much higher women’s average fashion order value was than men’s[14]
1 in 2Gen Z women who put around 20% of discretionary spend into premium beauty (Nykaa)[16]

6. What they spend

No official survey records online spending by sex. Two large private datasets disagree on direction, and the difference is in what they measure. IIM Ahmedabad’s survey of more than 35,000 consumers in 25 states found men spent 36 per cent more than women on their last online purchase.[15] GoKwik’s branded-store data shows women outspending men per order in fashion.[14] The first is every kind of purchase, including electronics; the second is direct-to-consumer brands, where women’s categories dominate.

Nykaa’s 2026 annual report estimates combined beauty-and-fashion spend per female consumer at ₹10,700 in FY2026, and projects ₹16,000-17,000 by FY2031, a 50 per cent increase.[16] It links this to women’s earnings, citing female workforce participation rising from 28 per cent in FY2020 to 32 per cent in FY2026.[16]

Credit is part of the spending picture. Credit outstanding to women rose from ₹16 lakh crore in 2017 to ₹76 lakh crore in 2025.[20] Women now account for 26 per cent of total system credit, and bureau data covers about 16 crore credit-active women, out of nearly 45 crore who are credit-eligible.[20]

36%How much more men spent than women on their last online purchase (IIMA, 35,000+ consumers)[15]
₹10,700Beauty-and-fashion spend per female consumer, FY2026, Nykaa estimate[16]
₹76 lakh croreCredit outstanding to Indian women, 2025 — 26% of system credit[20]
16 croreCredit-active women in India (TransUnion CIBIL bureau data)[20]

7. How they pay

Women pay digitally less often than men. The National Payments Corporation of India does not publish UPI data by sex.[19] The figures that exist are executives’ statements: NPCI’s Nalin Bansal has said penetration remains a challenge, with only 25 per cent of payment users being women, and even fewer in semi-urban and rural areas.[18] A Google Pay engineering director put women at less than 30 per cent of UPI users in 2023.[19] Bansal added that data show women are 50 per cent less prone to fraud.[18]

Survey data on the gap is cleaner. Dvara Research’s analysis of the World Bank’s Global Findex 2025 India data finds women 11 percentage points less likely than men to make or receive a digital payment, 12 to 14 points less likely to use a mobile phone to pay or check a balance, and 30 points less likely to use a credit card.[17] They are 18 points less likely to have a mobile money or digitally enabled account and 15 points less likely to hold a debit card.[17] Most of these gaps shrink once education, income, work and phone access are controlled for; the remaining gap in making or receiving digital payments is not statistically significant.[17]

Cash on delivery fills the space. IAMAI-Kantar counted 105 million online shoppers in 2024 who pay only by cash on delivery and do no other online transactions; 52 per cent of them were women and 44 per cent lived in rural India.[1] That is about 55 million women whose only online transaction is a cash-on-delivery order (derived).[1] In IIM Ahmedabad’s survey, nearly 65 per cent of consumers paid cash on delivery for their last online order.[15]

~25%Women’s share of digital payment users, as stated by an NPCI executive[18]
11 ptsHow much less likely women are than men to make or receive a digital payment (Findex 2025)[17]
52%Women’s share of India’s 105 million cash-on-delivery-only online shoppers[1]
~65%Online shoppers who paid cash on delivery for their last order (IIMA)[15]

8. Why they shop online

For women, convenience beats price. In Ipsos’s survey, 73 per cent of women named convenience as a reason to shop online and 68 per cent offers and discounts.[10] For men the two were level, at 64 per cent each.[10] IIM Ahmedabad’s survey likewise found women reported greater convenience from online shopping than men.[15]

Shoppers of both sexes lean on information they cannot get by touching the product: 54 per cent of online shoppers in the Ipsos survey always read reviews before a considered purchase.[10] And 48 per cent did not know how much they had spent online.[10]

73%Women who cite convenience as a reason to shop online (Ipsos)[10]
68%Women who cite offers and discounts[10]
64%Men citing convenience — and the same share citing discounts[10]
48%Online shoppers unaware of how much they spend online[10]

9. Beyond the metros

Women’s online buying is spreading out of the big cities faster than the averages suggest. On GoKwik’s network, Tier-3 cities accounted for 42 per cent of all women’s orders in the 2026 Women’s Day sale period, ahead of 32 per cent from Tier-1 metros and 26 per cent from Tier-2 cities.[14] Flipkart said in 2025 that 52 per cent of its female customers come from Tier-3 cities.[13]

There is a long way to go. Bain estimates that online shoppers are only 25-30 per cent of internet users in Tier 2+ cities, against 45-50 per cent in metros and Tier 1.[8] And the first step, getting online, is still steeper for rural women: 58.6 per cent have used the internet, against 77.3 per cent in cities.[3]

42%Tier-3 cities’ share of women’s orders, Women’s Day 2026 (GoKwik)[14]
52%Share of Flipkart’s female customers from Tier-3 cities, 2025[13]
58.6%Rural women who have used the internet, against 77.3% of urban women (NFHS-6)[3]
25-30%Online-shopper penetration of internet users in Tier 2+ cities, vs 45-50% in metros[8]

10. What holds them back

Skills. The government’s CAMS survey of 2022-23 asked whether people could use the internet. Among those aged 15 and over, 67.6 per cent of men and 51.8 per cent of women could.[6] For rural women the figure was 45.2 per cent, against 67.2 per cent for urban women and 61.8 per cent for rural men.[6] Among the young the gap is smaller: 89.1 per cent of men and 80.0 per cent of women aged 15 to 24 could use the internet.[6] The GSMA finds literacy and digital skills the top reported barrier to mobile internet adoption in India.[7]

Awareness and relevance. 80 per cent of Indian men and 69 per cent of women are aware of mobile internet, the GSMA found.[7] Among those who are aware, 21 per cent of women and 20 per cent of men still say the internet is not relevant to them.[7]

Safety. For Indians already online, safety and security concerns are the top barrier to using mobile internet more, for women and men alike.[7]

Ownership. Owning a phone does not guarantee going online, and going online does not need a phone of your own. In Meghalaya, 80.6 per cent of women own a mobile phone but only 59 per cent have used the internet.[5] In Uttar Pradesh, Madhya Pradesh, Jharkhand and Haryana the reverse holds — more women have used the internet than own a phone — which Dataful reads as women using shared household devices.[5]

51.8%Women aged 15+ able to use the internet, against 67.6% of men (CAMS 2022-23)[6]
45.2%Rural women aged 15+ able to use the internet (CAMS)[6]
69%Indian women aware of mobile internet, against 80% of men (GSMA)[7]
36.4%Women without a mobile phone of their own — derived from NFHS-6[3]

11. Women on the selling side

Women are also sellers in India’s digital markets, though only government procurement publishes a complete count. On the Government e-Marketplace, over 2.1 lakh women-led micro and small enterprises are registered; in 2025-26 they won 13.7 lakh orders and more than ₹28,000 crore in contracts, 27.60 per cent more than a year earlier, and 5.6 per cent of GeM’s total orders against a mandated 3 per cent.[21] Behind them sit the self-help groups: as of February 2026, 10.05 crore women had been mobilised into 90.09 lakh SHGs.[21]

2.1 lakhWomen-led micro and small enterprises registered on GeM, 2025-26[21]
₹28,000 crGovernment contracts awarded to women MSEs on GeM, 2025-26[21]
5.6%Share of GeM orders awarded to women MSEs, against a 3% target[21]
10.05 croreWomen in self-help groups, February 2026[21]

12. Where this data is weakest

No official count of women who shop online. NFHS-6 and CAMS measure internet use, not purchases. Every “share of shoppers” figure here is an industry estimate or a survey, and they define a shopper differently.

Platform figures describe platforms. Meesho’s 54 per cent describes Meesho’s buyers; GoKwik’s 48 per cent describes one sale period on one checkout network. Neither is the national share.[11][14]

No payment data by sex. NPCI publishes none; the “25 per cent” is an executive’s statement, not a published series.[18][19]

Not covered for lack of data: returns and failed deliveries by sex, quick-commerce users by sex, and online fraud victims by sex — no published source with a method was found for any of them.

13. Frequently Asked Questions

How many Indian women use the internet?

The National Family Health Survey 2023-24 (NFHS-6) found that 64.3 per cent of women aged 15 to 49 had ever used the internet, up from 33.3 per cent in 2019-21. The figure for men is 80.5 per cent. Industry data from IAMAI and Kantar puts women at 47 per cent of India’s 886 million active internet users in 2024.

What share of India’s online shoppers are women?

Somewhere between 45 and 48 per cent, depending on the measure. IBEF says nearly 45 per cent of India’s 290-300 million online shoppers in 2025 were women; an Ipsos survey of urban India put female participation in online shopping at 47 per cent; and GoKwik’s network data had women placing 48 per cent of orders during the 2026 Women’s Day sale period.

How many Indian women shop online?

No official count exists. Applying IBEF’s “nearly 45 per cent” to its own 290-300 million shoppers gives roughly 130-135 million women — this report’s arithmetic, not a published figure.

Which e-commerce platform has the most women shoppers in India?

Of the companies that publish a figure, Meesho has the highest share: women were 54.22 per cent of its consumers in 2024-25 and 53.27 per cent in the twelve months to September 2025, when 234.20 million people bought on it. Flipkart says Gen Z women alone make up 34 per cent of its user base.

Do Indian women spend more online than men?

Per order, the evidence is mixed. In IIM Ahmedabad’s survey of 35,000+ consumers, men spent 36 per cent more than women on their last online purchase. But in GoKwik’s 2026 Women’s Day data, women’s average order value in fashion was more than 17 per cent higher than men’s, and women drove 57 per cent of beauty GMV.

Do Indian women own smartphones?

Fewer than men. The GSMA’s 2025 survey found 44 per cent of Indian women own a smartphone, against 65 per cent of men, a 33 per cent gender gap. NFHS-6 found 63.6 per cent of women have a mobile phone of any kind that they themselves use.

Is the gender gap in mobile internet closing in India?

Yes, quickly. Women’s mobile internet adoption rose from 39 to 49 per cent between the GSMA’s 2024 and 2025 surveys, against 58 to 65 per cent for men, narrowing the gap from 33 to 25 per cent.

Why do Indian women shop online?

Convenience first. In Ipsos’s survey, 73 per cent of women named convenience as a reason to shop online and 68 per cent discounts; for men the two were level at 64 per cent each.

How do Indian women pay online?

Less often digitally than men. Women are 11 percentage points less likely than men to make or receive a digital payment, on Dvara Research’s reading of the 2025 Global Findex, and an NPCI executive has put women at only about 25 per cent of payment users. IAMAI-Kantar found women were 52 per cent of the 105 million Indians who shop online only with cash on delivery.

What stops more Indian women shopping online?

Access, skills and confidence more than desire. Many women do not own an internet-enabled phone; the GSMA finds literacy and digital skills the top barrier to adoption in India, and safety and security concerns the top barrier to using the internet more. Only 51.8 per cent of women aged 15 and over could use the internet in the 2022-23 CAMS survey, against 67.6 per cent of men.

Where in India are women most likely to be online?

Goa leads NFHS-6, with 94 per cent of women having used the internet, followed by Sikkim, Kerala, Chandigarh and Mizoram. Tripura is lowest at 48.8 per cent. Urban women (77.3 per cent) remain well ahead of rural women (58.6 per cent).

Methodology. Internet and phone figures are transcribed from the NFHS-6 India fact sheet (IIPS, 2026) and its Ministry of Health release, the NSS CAMS report for 2022-23 (Report 590), and the GSMA Mobile Gender Gap Report 2026; state figures are Dataful’s tabulation of NFHS-6. Industry figures are from IAMAI and Kantar’s Internet in India 2024 report and the 2025 edition as reported by The Hindu, Bain and Flipkart’s How India Shops Online 2026, IBEF and Ipsos. Platform figures are from Meesho’s 2025 red herring prospectus, Flipkart’s Women’s Day releases, GoKwik network data as reported by The Economic Times, and Nykaa’s 2025-26 annual report, and describe each company’s own customers. Payment and credit figures are from Dvara Research’s analysis of the Global Findex 2025, Women’s World Banking, ORF and NITI Aayog. All PDFs were downloaded and read at source. Figures marked derived — counts of women internet users, online shoppers, Meesho buyers and cash-on-delivery-only shoppers, the NFHS-6 gap and the share of women without a phone — are this report’s arithmetic on published figures and are not published by any source.

Related research: Indian Women’s Travel in 2026 · India’s Working Women in 2026 · Online Wedding & Occasion Wear Shopping in India 2026

About First Resort by Ramola Bachchan. First Resort by Ramola Bachchan is a designer label specialising in resort and occasion wear for women — kaftans, tunics, dresses, co-ord sets, and silhouettes built for Indian destination travel and celebration. Sizes XS to 8XL, ships globally from India. Visit firstresort.in.

Sources

  1. IAMAI and Kantar. Internet in India 2024 (ICUBE 2024): internet users by gender, e-commerce funnel, cash-on-delivery-only and shared-device users. View source
  2. The Hindu. India now has 958 million active internet users; 57% of these are from rural areas (IAMAI-Kantar Internet in India 2025), 29 January 2026. View source
  3. International Institute for Population Sciences (IIPS), Ministry of Health and Family Welfare. National Family Health Survey (NFHS-6) 2023-24: India and State/UT Fact Sheets, May 2026. View source
  4. Press Information Bureau (Ministry of Health and Family Welfare). Release of NFHS-6 (2023-24) findings: women’s empowerment and financial inclusion. View source
  5. Dataful (Factly). Women’s internet use nearly doubles, but access gaps remain (state-wise NFHS-6 analysis), 3 July 2026. View source
  6. National Statistics Office, MoSPI. NSS Report No. 590: Comprehensive Annual Modular Survey (CAMS), NSS 79th round, 2022-23, Statement 6 and Table 16. View source
  7. GSMA. The Mobile Gender Gap Report 2026 (GSMA Consumer Survey 2025). View source
  8. Bain & Company and Flipkart. How India Shops Online 2026. View source
  9. India Brand Equity Foundation (IBEF). E-commerce industry in India: online shoppers in 2025. View source
  10. Ipsos India. Clicking into the Future: trends driving India’s online shopping surge (Ipsos IndiaBus, December 2024), 2 February 2025. View source
  11. Meesho Limited. Red Herring Prospectus, 2025: Our Business (consumers and Annual Transacting Users). View source
  12. Flipkart Stories. What India shopped for International Women’s Day 2026 — Flipkart #FlipTrends, 11 March 2026. View source
  13. BW Retail World. Flipkart reports 34% rise in women shoppers for IWD 2025, 11 March 2025. View source
  14. The Economic Times. Smaller Indian cities lead Women’s Day online shopping boom (GoKwik network data), 9 March 2026. View source
  15. Indian Institute of Management Ahmedabad. Digital Retail Channels and Consumers: The Indian Perspective (survey of 35,000+ consumers), 18 February 2024. View source
  16. FSN E-Commerce Ventures (Nykaa). Integrated Annual Report FY2025-26: industry overview and demand-side shifts. View source
  17. Dvara Research. Examining the gender gap in financial inclusion in India using the Global Findex Database 2025, 17 March 2026. View source
  18. Women’s World Banking. Enabling Digital Payments for Women in India (UPI for Her), September 2024. View source
  19. Observer Research Foundation. Bridging the gender gap in UPI adoption. View source
  20. Press Information Bureau (NITI Aayog). NITI Aayog launches report “From Borrowers to Builders: Women and India’s Evolving Credit Market” (with WEP, TransUnion CIBIL and MicroSave Consulting). View source
  21. Press Information Bureau (Ministry of Commerce and Industry). PIB Backgrounder — Womaniya: building inclusive market access for women entrepreneurs on GeM, 10 April 2026. View source

Need help choosing the right style? Chat with our team.

Chat Now Call Email