Research

2026 Colour & Print Trends in Indian Fashion: T...

Every January the colour authorities publish their verdicts, the runways tilt one way or another, and a year's worth of wardrobes follow. 2026 is an unusually split year — Pantone...

Festive & Occasion Wear Market in India 2026: S...

India does not have a single shopping season — it has a calendar of them. From Raksha Bandhan and Onam through Navratri, Durga Puja, Karva Chauth and Diwali, the festive...

India's Handcraft & Embroidery Economy 2026: Ma...

Behind every hand-embroidered kaftan and gota-trimmed co-ord is one of the world's largest craft economies. India's handicraft and handloom sectors together employ more than ten million people, export billions of...

Co-ord Sets in India 2026: Market, Demand & Sty...

The co-ord set — a coordinated two-piece sold as one outfit — has moved from a passing trend to a wardrobe staple for the Indian woman, named outright as a...

Kaftans in India 2026: Market, Demand & Occasio...

The kaftan has quietly become one of the most versatile garments in the Indian woman's wardrobe — equally at home at a Goa brunch, a beach mehendi, a Diwali lunch,...

AI Search vs Google Search in Indian Fashion: A...

A same-site comparison of AI search (Bing Copilot) and Google search behaviour across 114 Indian fashion blog articles. 6,751 cumulative AI citations and 911 Google clicks in 30 days reveal...