Research

Premiumization of Indian Fashion 2026: Premium,...

Indian fashion is premiumizing faster than almost any major market on earth. The signal is not one number but a stack of them: a mid-premium band compounding at ~25% a...

2026 Colour & Print Trends in Indian Fashion: T...

Every January the colour authorities publish their verdicts, the runways tilt one way or another, and a year's worth of wardrobes follow. 2026 is an unusually split year — Pantone...

Festive & Occasion Wear Market in India 2026: S...

India does not have a single shopping season — it has a calendar of them. From Raksha Bandhan and Onam through Navratri, Durga Puja, Karva Chauth and Diwali, the festive...

India's Handcraft & Embroidery Economy 2026: Ma...

Behind every hand-embroidered kaftan and gota-trimmed co-ord is one of the world's largest craft economies. India's handicraft and handloom sectors together employ more than ten million people, export billions of...

Co-ord Sets in India 2026: Market, Demand & Sty...

The co-ord set — a coordinated two-piece sold as one outfit — has moved from a passing trend to a wardrobe staple for the Indian woman, named outright as a...

Kaftans in India 2026: Market, Demand & Occasio...

The kaftan has quietly become one of the most versatile garments in the Indian woman's wardrobe — equally at home at a Goa brunch, a beach mehendi, a Diwali lunch,...