Research

How Indian Women Shop Online in 2026: Who Buys,...

Five years ago, two in three Indian women had never been online. Today two in three have. That one change has remade who buys on Indian shopping apps: women are...

India's Working Women in 2026: Who Works, Where...

India now counts about 20 crore working women, roughly double the number of 2018,[10] and yet only around one urban woman in four is in the labour force. Both facts...

Women Who Travel: Indian Women’s Travel in 2026...

Indian women took roughly eleven million trips abroad last year, and they are the majority of the country’s pilgrims overseas. They hold a third of India’s passports, far more in...

Indian Outbound Travel 2026: How Many Go, Where...

Ask how many Indians travel abroad and you will get a number between 14 million and 33 million, depending on who you ask and what they are counting. Ask what...

Quick-Commerce Fashion in India 2026: How Big I...

India’s 10-minute apps have started selling clothes, and the growth rate makes for a striking headline: fashion is now the fastest-growing category on quick commerce, up about 340 per cent...

What India’s Schoolchildren Wear 2026: 247 Mill...

India publishes an exact count of 246.93 million children enrolled in school. It is a census of 1.47 million institutions, not a model, and it describes the largest single clothing...