Research

Quick Answer Blocks for AI Search: Lessons from...

Quick Answer blocks — the 40-50 word definitive answer placed near the top of a long-form article — have become one of the most underrated mechanics in AI-search optimisation. Microsoft...

AI Citation Patterns in Indian Fashion: 6,400 C...

Between February and May 2026, Microsoft Bing's Copilot and partner AI engines cited content from a single Indian women's fashion site 6,446 times across 108 pages. The citation rate accelerated...

Made-to-Measure & Sustainable Indian Fashion 20...

India sits at the intersection of three converging fashion narratives: a centuries-old bespoke tailoring heritage, a rapidly modernising made-to-measure (MTM) industry that's being reshaped by digital pattern systems and 3D...

Plus-Size Indian Fashion 2026: Market Size, Dem...

India's plus-size fashion market is one of the country's fastest-growing apparel sub-segments — projected to nearly double from US$ 10.08 billion in 2023 to US$ 18.29 billion by 2032, at...

NRI Indian Fashion Shopping in 2026: Diaspora D...

India's 35.4 million-strong overseas population is the largest diaspora in the world — and one of the most economically active. They sent home a record US$ 135.46 billion in FY25,...

Resort Wear Market in India 2026: Statistics, D...

Resort wear sits at the intersection of three of India's fastest-growing consumer markets: the US$ 116 billion domestic apparel sector, the booming destination tourism economy, and the structurally exploding destination-wedding...