Research

Fashion Rental in India 2026: The Market, the S...

Fashion rental in India is described in two incompatible ways. In the trade press it is a category on the edge of taking off, growing faster here than anywhere else....

India's Tariff Whiplash 2026: Four Rate Changes...

If you have read anything about Indian apparel tariffs this year, you have probably read that the United States cut India's rate to 18 per cent and handed Indian exporters...

India's Fashion Creator Economy 2026: Bigger in...

India's creator economy is discussed as though it were an advertising channel of the first order. Measured in people it very nearly is — the creator base has quadrupled in...

What It Costs to Make a Garment in India 2026: ...

Almost every conversation about clothing prices in India ends up at the same unexamined assumption: that the person who sewed the garment is a rounding error. This report sets out...

India's Khadi Economy 2026: What the ₹1.87 Lakh...

Every year the headline lands in much the same shape: khadi has crossed another record, a lakh crore and counting, Gandhi's cloth reborn as a modern industry. The number is...

AI-Assisted Fashion Shopping in India 2026: How...

Somewhere between 2024 and 2026, "search, scroll, filter" quietly stopped being the default way Indians shop online. India has more ChatGPT-using students than any other country,[4] GenAI usage in India...