Research

What India Wears Underneath 2026: The Largest U...

Innerwear is the garment category Indians buy most often and write about least. It is worth something in the order of eleven billion dollars a year, it is bought by...

India and the Jeans Question 2026: The World’s ...

India is one of the world’s major denim manufacturing countries and one of its smallest denim wardrobes. Domestic consumption runs at roughly half a pair of jeans per person per...

What India Spends on Clothes 2026: Three Offici...

There are three numbers in circulation for what India spends on clothes, all of them sourced to something official, and over roughly the same period they point in three different...

Fashion Rental in India 2026: The Market, the S...

Fashion rental in India is described in two incompatible ways. In the trade press it is a category on the edge of taking off, growing faster here than anywhere else....

India's Tariff Whiplash 2026: Four Rate Changes...

If you have read anything about Indian apparel tariffs this year, you have probably read that the United States cut India's rate to 18 per cent and handed Indian exporters...

India's Fashion Creator Economy 2026: Bigger in...

India's creator economy is discussed as though it were an advertising channel of the first order. Measured in people it very nearly is — the creator base has quadrupled in...