Research

Co-ord Sets in India 2026: Market, Demand & Sty...

The co-ord set — a coordinated two-piece sold as one outfit — has moved from a passing trend to a wardrobe staple for the Indian woman, named outright as a...

Kaftans in India 2026: Market, Demand & Occasio...

The kaftan has quietly become one of the most versatile garments in the Indian woman's wardrobe — equally at home at a Goa brunch, a beach mehendi, a Diwali lunch,...

AI Search vs Google Search in Indian Fashion: A...

A same-site comparison of AI search (Bing Copilot) and Google search behaviour across 114 Indian fashion blog articles. 6,751 cumulative AI citations and 911 Google clicks in 30 days reveal...

Quick Answer Blocks for AI Search: Lessons from...

Quick Answer blocks — the 40-50 word definitive answer placed near the top of a long-form article — have become one of the most underrated mechanics in AI-search optimisation. Microsoft...

AI Citation Patterns in Indian Fashion: 6,400 C...

Between February and May 2026, Microsoft Bing's Copilot and partner AI engines cited content from a single Indian women's fashion site 6,446 times across 108 pages. The citation rate accelerated...

Made-to-Measure & Sustainable Indian Fashion 20...

India sits at the intersection of three converging fashion narratives: a centuries-old bespoke tailoring heritage, a rapidly modernising made-to-measure (MTM) industry that's being reshaped by digital pattern systems and 3D...