Research

What It Costs to Make a Garment in India 2026: ...

Almost every conversation about clothing prices in India ends up at the same unexamined assumption: that the person who sewed the garment is a rounding error. This report sets out...

India's Khadi Economy 2026: What the ₹1.87 Lakh...

Every year the headline lands in much the same shape: khadi has crossed another record, a lakh crore and counting, Gandhi's cloth reborn as a modern industry. The number is...

AI-Assisted Fashion Shopping in India 2026: How...

Somewhere between 2024 and 2026, "search, scroll, filter" quietly stopped being the default way Indians shop online. India has more ChatGPT-using students than any other country,[4] GenAI usage in India...

E-Commerce Returns and RTO in Indian Fashion 20...

Every fourth or fifth parcel shipped by an Indian fashion e-commerce brand comes back. Some of it is the classic return — tried, disliked, sent back. Much of it never...

India's Festive Retail Economy 2026: Diwali Tra...

Every autumn, India runs the world's largest concentrated shopping event — not one sale but a quarter-long economy stretching from Onam through Navratri to Diwali and Bhai Dooj. In 2025...

Sustainable Fashion in India 2026: Consumer Dem...

India's sustainable-fashion story is usually told as a market-size number — a consultancy estimate, surrounded by circulating figures that disagree with each other by a factor of twenty. This report...